Social Media Business Page Creation Help Sheet

Creating social media business pages is essential in building an online presence and driving traffic to your website. These pages not only enhance your visibility but also help you connect directly with your target audience. By maintaining a consistent and professional presence across platforms, you can build trust, showcase your brand, and grow your business effectively.

Before You Start Building your Social Media

For all platforms, ensure you have the following ready:

1. Business Name: Decide on a consistent name for all profiles.

2. Logo: A high-quality image file (JPG or PNG) for your profile picture.

3. Cover Image: A banner image tailored to platform dimensions (e.g., 2560x1440 px for YouTube).

4. Business Description: A short, engaging bio that includes keywords.

5. Contact Information: Email, phone number, and address if applicable.

6. Website Link: Your website URL.

7. Content: A few posts, photos, or videos to launch your page.

   
   

1. YouTube Business Channel

Steps to Create:

1. Sign In: Log in to YouTube using your Google account.

2. Create a Channel:

   • Go to YouTube Studio (click your profile picture > "YouTube Studio").

   • Under "Settings," choose "Create a New Channel."

   • Enter your business name and logo.

3. Customize Your Channel:

   • Add a banner image (2560 x 1440 px recommended).

   • Write an engaging channel description with keywords.

   • Include links to your website and other social media.

4. Upload Content:

   • Start with a professional "About Us" video or tutorials.

   • Use relevant thumbnails and titles.

What You Need:

• Google account

• Business logo and banner image

• At least one video ready to upload

  
  

2. Instagram Business Account

Steps to Create:

1. Sign Up or Switch to a Business Account:

   • Sign up via the app or log in to your existing account.

   • Go to "Settings" > "Account" > "Switch to Professional Account."

2. Optimize Your Profile:

   • Use your business name as your handle (e.g., @moorgraphix).

   • Add a high-quality logo as your profile picture.

   • Write a bio with your tagline and a link to your website.

3. Set Up Instagram Shop (Optional):

   • Connect a product catalog to enable shopping features.

4. Start Posting:

   • Share visually appealing posts and Reels.

   • Use stories for behind-the-scenes content.

What You Need:

• Instagram account

• Business name, logo, and bio

• Link to your website

3. Facebook Business Page

Steps to Create:

1. Create Your Page:

   • Log in to Facebook and go to "Pages."

   • Click "Create New Page" and fill in your business details (name, category, bio).

2. Add Visuals:

   • Upload a profile picture (logo) and a cover photo (1200 x 628 px).

3. Complete Your Profile:

   • Add contact info, location, and business hours.

   • Link your website.

4. Start Posting:

   • Share content like blog updates, offers, and customer testimonials.

What You Need:

• Facebook account

• Business logo and cover photo

• Business details (name, category, bio, contact info)

4. Google Business Profile

Steps to Create:

1. Set Up Your Profile:

   • Go to Google Business Profile.

   • Sign in and click “Manage Now.”

   • Enter your business name, category, and address.

2. Verify Your Business:

   • Complete verification via mail, phone, or email.

3. Optimize Your Profile:

   • Add photos, operating hours, and your website link.

   • Write an engaging business description with keywords.

What You Need:

• Google account

• Business details (name, category, address)

• Photos and website link

5. LinkedIn Company Page

Steps to Create:

1. Create Your Page:

   • Go to LinkedIn and click "Work" > "Create a Company Page."

   • Enter your business details.

2. Add Branding:

   • Upload a logo and cover image (1536 x 768 px).

   • Write a professional company description.

3. Start Posting:

   • Share articles, updates, and industry insights.

What You Need:

• LinkedIn account

• Business logo and cover image

• Company description

6. Pinterest Business Account

Steps to Create:

1. Sign Up or Convert to Business:

   • Visit Pinterest for Business and create an account.

   • If you already have an account, convert it to a business profile.

2. Set Up Your Profile:

   • Add a profile picture, description, and website link.

3. Create Boards:

   • Group your content into relevant boards (e.g., "Graphic Design Tips").

4. Start Pinning:

   • Share high-quality visuals and link them to your website.

What You Need:

• Pinterest account

• Business name, logo, and description

• Board ideas and images

7. TikTok Business Account

Steps to Create:

1. Sign Up or Switch to Business:

   • Log in and go to "Manage Account" > "Switch to Business Account."

2. Optimize Your Profile:

   • Add a profile picture, business name, and bio.

   • Include a link to your website in your bio.

3. Create Content:

   • Share engaging short videos (e.g., design tips or time-lapse of projects).

What You Need:

• TikTok account

• Business name, logo, and bio

• Short video content ideas

General Optimization Tips

• Consistency: Use the same logo, branding, and tone of voice across all platforms.

• Engagement: Respond promptly to comments and messages.

• Analytics: Regularly review insights to track performance and adjust your strategy.

• Cross-Promotion: Link all social media accounts to your website and vice versa.